Hope Lives Here

The Oregon Housing Stabilization Initiative is a state-funded program that provides no-strings-attached mortgage assistance to people at risk of losing their homes. The problem was that struggling homeowners are so inundated with predatory offers, many of them mistook OHSI for a scam.

Our objective with this spot was to cut through the noise of traditional mortgage-related advertising, and demonstrate to possible beneficiaries of the program that OHSI understands what it really means to face eviction.

Our solution was this moving day-in-the-life piece following a struggling widow through the process of almost losing her home, discovering OHSI, and finally getting the help she needs.

ClientOregon Housing Stabilization InitiativeServicesWriting, Production, Post, Sound DesignYear2019Linkoregonhomeownerhelp.org

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