The SWIIFT Initiative

We produced this animation to help launch the Community Foundation for Southwest Washington’s new SWIIFT initiative: A low-interest loan program that uses charitable dollars to accelerate affordable housing projects and nonprofit programs.

Line graph with a hand holding money, books, graduation cap and houses
Contractors behind a hill where buildings are being constructed

The animation is designed to be friendly, hopeful, and informative, with the goal of making the program approachable and easy to understand. Through the use of warm colors, inclusive characters, and relatable scenarios, the design evokes images of an interwoven community where everyone has the opportunity to access financial resources.

ClientCommunity Foundation for Southwest WashingtonServicesDesign, 2D AnimationYear2024Linkcfsww.org

Privacy Preference Center